Record label marketing

Record label marketing /

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Bibliographic Details
Main Author:	Hutchison, Thomas W. (Thomas William)
Other Authors:	Macy, Amy, Allen, Paul
Format:	Book
Language:	English
Published:	Burlington, MA : Focal Press, [2010]
Edition:	2nd ed.
Subjects:	Music trade. Sound recordings > Marketing. Sound recording industry.

Table of Contents:

Marketing concepts and definitions
Markets, market segmentation, and consumber behavior
The U.S. industry numbers
Marketing research
Record label operations
The profit and loss statement
Soundscan and the music business
How radio works
Charts, airplay, and promotion
Publicity of recorded music
Advertising in the recording industry
Music distribution and retailing
Grassroots marketing
New media marketing
Music videos
The international recording industry
Tour support and promotional touring
Strategic marketing and special products
The recording industry of the future
The marketing plan.