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|a Hutchison, Thomas W.
|q (Thomas William)
|0 no2006023071
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1 |
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|a Record label marketing /
|c Tom Hutchison, Amy Macy, Paul Allen.
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| 250 |
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|a 2nd ed.
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| 264 |
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1 |
|a Burlington, MA :
|b Focal Press,
|c [2010]
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| 264 |
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4 |
|c ©2010
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| 300 |
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|a xii, 449 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|b txt
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|a unmediated
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|a volume
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|p illustration
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|a Includes bibliographical references and index (pages 435-449).
|
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|a Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
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|a Music trade.
|0 sh 85088944
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|a Sound recordings
|x Marketing.
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| 650 |
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|a Sound recording industry.
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|a Macy, Amy.
|0 no2006022704
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|a Allen, Paul.
|0 n 88620023
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|i Online version:
|a Hutchison, Thomas W. (Thomas William)
|t Record label marketing.
|b 2nd ed.
|d Burlington, MA : Focal Press, c2010
|w (OCoLC)639607815
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