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1 |
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|a Lathrop, Tad.
|0 n 95074013
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| 245 |
1 |
0 |
|a This business of music marketing & promotion /
|c Tad Lathrop ; contributions by Jim Pettigrew, Jr.
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| 246 |
3 |
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|a This business of music marketing and promotion
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| 246 |
3 |
0 |
|a Music marketing & promotion
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| 246 |
3 |
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|a Music marketing and promotion
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| 250 |
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|a Rev. & updated ed.
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| 264 |
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1 |
|a New York :
|b Billboard Books,
|c 2003.
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| 300 |
|
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|a xii, 308 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 340 |
|
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|p illustration
|2 rdaill
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| 500 |
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|a Includes index.
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| 505 |
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|a 1: Selling music in the new entertainment marketplace -- 2: Charting the corporate hitmaking process -- 3: Previewing the total marketing program -- 4: Defining the basic product and its audience -- 5: Packaging the product -- 6: Pricing, payouts, and profits -- 7: Distributing through stores and their suppliers -- 8: Direct marketing and non-store sales methods -- 9: Distributing over the Internet -- 10: Promoting the product: publicity -- 11: Promoting the product: online techniques -- 12: Promoting the product: radio, video, and television -- 13: Promoting the product: sales incentives, live shows, and other methods -- 14: Working the live performance market -- 15: Expanding the marketing program -- 16: Generating revenue from writing and publishing -- 17: Marketing and promoting music in foreign countries -- 18: Monitoring and managing the marketing program -- 19: Twenty profile-building ideas to use right now -- 20: Talking shop: interviews.
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| 650 |
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|a Music trade
|x Vocational guidance.
|0 sh2008108135
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| 650 |
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|a Popular music
|x Writing and publishing.
|0 sh 85088870
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| 650 |
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|a Sound recordings
|x Marketing.
|0 sh 85125391
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| 700 |
1 |
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|a Pettigrew, Jim.
|0 n 88265362
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|c Valencia Stacks
|g books
|j ML3790.L37 M88 2003
|p 37684001067851
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|p Can circulate
|a Berklee
|b Valencia Campus
|c Valencia Library
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|e ML3790.L37 M88 2003
|h Library of Congress classification
|i Book
|m 37684001067851
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