Big data at work : dispelling the myths, uncovering the opportunities /
"When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language,...
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| Format: | Book |
| Language: | English |
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Boston Massachusetts :
Harvard Business Press,
[2014]
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Table of contents Table of contents |
| Summary: | "When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold."--Book jacket. |
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| Physical Description: | ix, 228 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 211-216) and index. |
| ISBN: | 9781422168165 1422168166 1422168174 9781422168172 |
| FOLIO link: | View instance in FOLIO |